BIG STAR USA has a very interesting and unique story. The company originated out of Basle, Switzerland in 1971 from the vision of the Faeh brothers. The brothers were working as two struggling part-time taxi drivers. A stroke of luck: a customer needed to go to Paris. Once in Paris one of the Faeh brothers visited a local flea market and promptly invested his recently earned taxi fare in some patchwork jeans. Bringing several pairs back to Basle, these jeans soon became a hit, turning BIG STAR into Switzerland’s first-ever homegrown jeans brand. The fashion trend in those days was for out-of-the ordinary jeans especially created for the true individualist. Big Star was sewn and washed in the brother’s own one bedroom apartment. Today, more than thirty years later, this one-time cottage industry has grown into one of the Europe’s largest jeans brand with a presence in 33 countries around the world.
In 2003, BIG STAR USA was relaunched by the quality manufacturer KOOS Manufacturing. Produced in the USA, BIG STAR is for consumers who desire a premium denim jean, outstanding fit, and superior quality for realistic prices. Today, many of the design aesthetics remain similar to its original roots inspired by western & vintage American themes, with updated modern and contemporary touches that appeal to a broad consumer base. From a philosophical point of view, Big Star jeans are designed and marketed for men and women who desire premium denim jeans, outstanding fits, and superior quality for realistic prices.
Currently, the Big Star Brand is successfully transcending many age groups, appealing to young consumers as well as the soccer mom and dad. By creating specialized fits for different lifestyles and age groups, the Big Star Brand has successfully been recognized as a truly affordable premium denim jean by a wide range of age and demographic groups. Even though our consumer may be broad in age and demographics, they are narrow in their consistent demand for great jeans.